World MS Day:
This year there were more than 390 World MS Day events in 89 countries. We reached over 24 million people via social media during the week of World MS Day alone.
2016 marked the start of the new World MS Day three year strategy. The implementation of the strategy has helped us to streamline the delivery of the campaign. For example, keeping the website the same year on year freed up resources to ensure that the toolkit was ready in December 2015 (5 months in advance). Our long term planning (through dissemination of the strategy) has meant that members can plan further in advance and are better able to integrate the World MS Day theme with their own campaigns.
One way that we measured member engagement with the campaign is by their use of the theme, campaign messages and toolkit. This engagement increased compared to 2015. We also have data to show which toolkit items were the most popular, which will help with the design for 2017. However, we are yet to find a way to measure the depth of member engagement or a way to fully capture the outcome and impact of members' work. This is something we will work on for 2017.
The number of countries participating increased by 7% from 83 in 2015 to 89 this year. The level of MSIF member (full, associate and supporting organisations) participation has stayed at 100%, including participation by three new members.
The campaign achieved huge public engagement via social media and the number of events logged on our global map increased by 21% from 317 in 2015 to over 385 in 2016. Of course there may be more events and activities that took place around the world that we don't know about! We also saw a number of online events, such as Twitter chats and live streams. Our Twitter reach was over 24 million during the week of World MS Day alone. Interactions on our Facebook have gone down due to changing algorithms, but our Instagram following has grown. The uptake of translations has gone up, with Arabic and Spanish seeing a marked improvement.
We set ambitious targets for 2016, many of which we met or exceeded. Some targets weren't met, but still showed improvements on last year, and only four targets showed slight decline. Some of this was due to a lack of data from 2015. Next year we will refocus our attention and resources to work on these areas and further review the targets. We're also starting to capture qualitative evidence of change brought about as a result of organisations taking part in World MS Day.
Overall, each of the three objectives for World MS Day 2016 were met. As ever, there is room to improve, but we've built a solid foundation of process and engagement which we can build on to have more impact in 2017!